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This is filler text and is being used as a place-holder while more copy is written. The copy here will be well written with good grammar, no spelling errors and engaging for the reader. It will also feature key search terms relevant to this site helping search engine spiders clearly understand the website subject matter. There should be at least 300 words if the page is required to rank for a competitive key phrase along with images and relevant outbound links.

With all this in place the website should be indexed more quickly and appear on the SERPs for the correct key-phrases. Well written copy is important not only for search engines but also the visitors to a website. It helps them understand exactly what the site has to offer and doesn’t leave them looking elsewhere for more information. Just remember, the next website is just a click away.

Now the rest of this page will feature Lorem Ipsum. Lorem Ipsum is dummy text which has no meaning however looks very similar to real text.

<h3>What is Lorem ipsum?</h3>

A quick and simplified answer is that Lorem Ipsum refers to text that the DTP (Desktop Publishing) industry use as replacement text when the real text is not available.

For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real text is not available. The Lorem ipsum text looks real enough that the brochure or book looks complete. The book or brochure can be shown to the client for approval.

The important factor when using Lorem ipsum text is that the text looks realistic otherwise the brochure or book will not look very good. Lorem Ipsum is dummy text which has no meaning however looks very similar to real text.

Common names for Lorem ipsum text include:
<li>blind text</li>
<li>dummy text</li>
<li>greeked text</li>
<li>placeholder text</li>
<li>mock content</li>
<li>filler text</li>

After telling everyone that Lorem ipsum, the nonsensical text that comes with PageMaker, only looks like Latin but actually says nothing, I heard from Richard McClintock, publication director at the Hampden-Sydney College in Virginia, who had enlightening news:

Lorem ipsum is latin, slightly jumbled, the remnants of a passage from Cicero’s ‘De finibus bonorum et malorum’ 1.10.32, which begins ‘Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…

<blockquote>There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain.]. [de Finibus Bonorum et Malorum, written in 45 BC, is a treatise on the theory of ethics very popular in the Renaisance.</blockquote>

What I find remarkable is that this text has been the industry’s standard dummy text ever since some printer in the 1500s took a galley of type and scrambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged except for an occasional ‘ing’ or ‘y’ thrown in. It’s ironic that when the then-understood Latin was scrambled, it became as incomprehensible as Greek; the phrase ‘it’s Greek to me’ and ‘greeking’ have common semantic roots!